PAST PROJECT

Canadian Pacific Rail Police

Art direction, design, and photography 

Designed and created books for presentation and archival purpose

Provided photography services for special projects, events, and portrait sessions for private and commercial commissions.

The Mess Dinner is one of the most important traditions of the Canadian Forces.  It's function is to  celebrates  and recognize tradition , pays tribute to fallen soldiers and inspires new recruits.

Documented the event for 3 years and presented the ideas of creating books to help archive the event.  

Girly Things Apparel - @girlythingsapparel

Art direction, design, and photography

Curated new and used clothing pieces with accessories to sell put together outfits for young women. Used Instagram and Snap Chat as the main social channels. Produced photography looks.

Community Living  - Photography/Video and more

Just to name a few clients-  Hopewell, BriMor, Qualico, Melcore, Lavita. 

Provided photography, video, and art direction for community developers. Worked directly with  marketing managers and produced marketing materials. Involved   with ideation and production, (created scenarios, scouting locations for photoshoots, accessorized and stylize all sets, found and selected talent and streamline the process to make the project more cost efficient. Brought together stylist, makeup artist, and other assistance needed to help with production. Explained photo trends and techniques to the client and handled all post editing and photo stylization.

Expert photo editing skills

The most important skill when editing photos is the attention to detail. Clients are always amazed at what can be done in post production when done correctly.

20+ years of experience working with Adobe suite and other software. Can create any look and treatment needed for photography.  Often there is no grass or clean streets in the original photos, it has to be properly edited. Showcasing the before and after photo samples below illustrates to the developer what can be done. 

Website design  -  Hitched & Hatched.com

Hitched & Hatched is a boutique wedding and portrait photography service. Website designed with Wordpress.  

Produced photography and written content.

AdsEnRoute - Car Wraps

AdsEnRoute was most likely the first Car Wrap company in Calgary on the scene at the time.

Led the Art Direction/Design/Photography and was responsible for the ideation and production of all car wraps. Pushed the boundaries of large format 3D design and printing using 3M materials. Pitched design Clients were; Subway, Famous Players, and United way, to name a few.

Created in-house promo vehicles. Transformed a PT Cruiser into a city bus with the use of photography and graphic design.

T-shirt design and embroideries

Created the clothing brand "BullShirt". Designed T-shirts, shorts and dress shirts with the "Bullshirt" art and slogan. Experience with embroidery, direct printing and silk screen to produce the apparel. Negotiated prices to produce the clothing and negotiated purchasing prices with the clients.

The "BullShirt" brand was used to draw attention to the client along side their own logos/branding during Stampede events. The "BullShirt" brand is also a stand alone product for all bull fans. Images and graphic design of Long Horned bulls was used to create the brand. 

Branding  Professional

Developed brand assets for professional clients such as Dr. Scholten and his organization  NUCCA. Developed and provided style guides to use with their branding (logos, fonts, colours, and created their written and image content). Produced marketing materials such as flyers, direct-mail assets, cards, and manuals for their good health and upper cervical treatments and services. 

Retail Fashion

Involved with retail fashion as a photographer, art director and a graphic designer for 20+ years.

Working with Swimco was a career highlight that gave the opportunity to utilize new and fresh skills. Produced photography on location and in studio. Managed a team of 10-15 and produced photography in Hawaii for 5 seasons. Helped with logistics for travelling and producing photography abroad in the USA. Assembled a creative team for design and production. Designed and supervised all printed materials (in-store signage, bus boards, and flyers.) Pitched ideas of presenting the catalogue in other orientation with great reviews.

Style and Culture.

Creates and evolves content to keep up to date with style and culture.

Strong curation and editing skills, involving when and how to apply a unique photographic treatment to achieve the appropriate identity for each brand.